Happy Moon's Group, one of Turkey's leading restaurant chains, has launched a meaningful project to support low-income women in the earthquake zone through its innovative health app Help Steps, which turns steps into donations.
Happy Moon’s Group, driven by a strong sense of social responsibility, has launched this new initiative in collaboration with the Women’s Labor Evaluation Foundation (KEDV) to make a positive impact on the lives of women affected by the earthquake. Over the course of a three-month campaign, guests visiting Happy Moon’s branches can contribute to the project by scanning the QR codes on the tables using the Help Steps app.
How Does the Project Work?
The Help Steps app allows users to accumulate their daily walking steps and donate them to social responsibility projects. The app can be downloaded for free from Google Play and the App Store. Users convert the steps they take throughout the day into points by clicking the “Convert my steps to HS” button by 10:00 PM.
As part of the collaboration with Happy Moon's:
- Sign up for Help Steps using the Happy Moon's code.
- Scan the Happy Moon's – KEDV campaign QR code available at restaurant tables.
- For each QR code scan, Happy Moon's donates 10,000 HS points on behalf of the user to KEDV's project supporting women in the earthquake-affected region.
Life Will Bloom Again Under Women’s Leadership
KEDV’s “Life Will Bloom Again Under Women’s Leadership” campaign aims to provide both short-term and long-term support through women’s cooperatives in the disaster area.
While the first phase focuses on meeting basic needs such as shelter, food, and hygiene, the subsequent stages aim to restructure women's cooperatives, create new income sources, activate existing women-child centers, and establish new ones.
Contributing to Social Solidarity
Happy Moon’s Group Management invites its guests to become part of a social responsibility movement while also aiming to provide lasting benefits to women in the earthquake-affected region who are working to rebuild their lives.
Press Links:
https://nyxmag.com/happy-moons-ve-help-stepsten-8-mart-dunya-kadinlar-gunu-icin-ortak-proje/
https://www.pausedergi.com/happy-moons-ve-help-stepsten-depremzede-kadinlara-destek/
https://www.happygroup.com.tr/upload/file/mall-motto-20230501-60.pdf